Media resource · Arizona storm-claim rules & consumer protection

Timely hook · Effective September 12, 2026

The “Free Roof” Catch.

Arizona drew a new line around deductible offers in covered storm-related residential claims. Apex brings four local experts, practical demonstrations and a zero-commercial consumer story your audience can use.

Apex Roofing Systems

Four owners. One useful conversation.

Roofing · Operations · Construction · Process

Scottsdale, ArizonaStudio · Remote · Podcast · Site visitSame-day inquiries welcome

Why this story now

Arizona’s new storm-claim law changes the roofing sales pitch.

Effective September 12, 2026: SB1206 gives Arizona newsrooms a timely consumer story about deductible promises, contractor roles and emergency solicitation.

The viewer question is immediate: what should a homeowner verify before committing their home, money or insurance paperwork?

01

The deductible offer

For claims covered by the statute, contractors cannot advertise, promise or pay the policy deductible, including indirect rebates.

02

The contractor’s role

The law bars a contractor from also acting as the insured’s adjuster. Limits on settlement negotiation remain, subject to a narrow permission-based exception.

03

The emergency pitch

Contractors cannot solicit work agreements during an ongoing loss or public-safety emergency response at the premises, with limited exceptions.

Scope matters: these provisions concern specified residential storm-repair contracts. An independent legal or regulatory source should explain how the law applies to a particular claim.

Proposed on-air feature

Can you spot the roofing red flag?

A fast, visual consumer segment with a question before every reveal—and useful checks viewers can take to their own front door.

Round 1 / The money

“We’ll pay your deductible.”

Pause on the promise. Explain the new restriction and its scope with an independent legal or regulatory voice.

Round 2 / The identity

“The license is under another company.”

Compare the contract name with the official license record. Show viewers what needs to match or be explained.

Round 3 / The evidence

“This photo means you need a new roof.”

Explain what an image establishes, what it cannot show and what additional inspection could change the recommendation.

The reveal worth staying for

What would justify doing less work—or waiting?

Arrange the segment

TV · Digital · Podcasts

Eight angles.  A reason to click.

Open any angle for a producer-ready story brief, visual treatment and interview invitation.

Choose the perspective that fits the story

"Roofing Arizona The American Way"

Ready for the camera

Show the roof. Then show the why.

Apex can arrange the physical evidence and practical explanations producers need for a useful segment.

Discuss production needs

Inspection images

Connect a documented finding to the proposed next step.

Roof components

Use tile, shingles and underlayment to explain what appearance alone cannot settle.

Sample paperwork

Walk through contract names, estimates, exclusions and payment terms.

Flexible formats

Studio demonstration, remote interview, podcast conversation or agreed project visit.

Viewer takeaway

Five checks before you sign.

The time to check is before committing. Get answers, compare options and understand the paperwork.

  1. 01Verify the nameCheck the current ROC record and legal entity on the contract.
  2. 02See the findingsAsk which observations support the recommendation and what remains unknown.
  3. 03Compare the scopeGet written estimates with the work, materials, exclusions and price.
  4. 04Understand the moneyRead the deposit, payment and insurance terms before authorizing work.
  5. 05Know who answersIdentify who handles questions, changes and completion concerns.
Apex Roofing Systems team representing its family-owned company culture

THE APEX STORY

Ministry and Opportunity through Damn Good Roofing

Apex describes itself as Christ-centered and family-powered. Its published mission connects that faith to honesty, skilled work and care for the people inside the home.

Honesty

Recommend the smaller job when it is the right answer.

Stewardship

Treat a family’s savings with care.

Accountability

Take responsibility when work becomes difficult.

Reference desk

Strong headlines. Checkable facts.

Use primary sources for legal interpretation. Red flags are reasons to verify, not automatic findings of fraud.

Book the conversation

A local face.  A timely warning.  A story viewers can use.

michael@apexroofaz.com · Studio, remote, podcast or an agreed project visit

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